In Customer Magic, Joseph A. Michelli illuminates the success story of Macquarie Technology Group, an Australian telecommunications company that transformed itself from a challenger brand in the 1990s into a thriving billion-dollar enterprise. This transformation was achieved by harnessing the power of exceptional customer experiences in an industry infamous for its history of customer neglect and excessive charges. Michelli's book not only chronicles Macquarie's remarkable journey but also imparts invaluable lessons for leaders aspiring to replicate their world-class approach to innovation and sustainable business growth.